PSFK is a media company that tracks and reports on trends in design, advertising, retail, technology, travel, and arts & culture news for a global community of creators and innovators.
What We Did
Working with Mr. UX, I redesigned the PSFK platform to help the company reach their audience, keep them reading, and attract advertising partners. Our work focused on making the mobile experience engaging to meet explosive mobile traffic growth.
In our redesign, we first did some basic housekeeping to make the site look great no matter what device users accessed it from. Since the site’s general usability and aesthetics needed touching up, we focused on improving page layouts, typography and navigation.
Clear global navigation
This displays the most timely news items like an important to-do list
Merchandising relevant content
Within the post page layouts, we introduced opportunities to learn more about related topics and or articles that share relevant tags
Sometimes called "lazy-loading", this method was employed to fetch subsequent articles, seamlessly leading users to their next read.