New York City



PSFK is a media company that tracks and reports on trends in design, advertising, retail, technology, travel, and arts & culture news for a global community of creators and innovators.



What We Did

Working with Mr. UX, I redesigned the PSFK platform to help the company reach their audience, keep them reading, and attract advertising partners. Our work focused on making the mobile experience engaging to meet explosive mobile traffic growth.

In our redesign, we first did some basic housekeeping to make the site look great no matter what device users accessed it from. Since the site’s general usability and aesthetics needed touching up, we focused on improving page layouts, typography and navigation.


Clear global navigation

This displays the most timely news items like an important to-do list


Merchandising relevant content

Within the post page layouts, we introduced opportunities to learn more about related topics and or articles that share relevant tags


Infinite scroll

Sometimes called "lazy-loading", this method was employed to fetch subsequent articles, seamlessly leading users to their next read.

Working with the Mr. UX team felt like we suddenly had a design department. Without them this version of our platform and its success would not have been possible.
— Piers Fawkes, Founder & President, PSFK
The new responsive design of the site.

The new responsive design of the site.