451 Research has over 100 analysts deployed worldwide, each providing critical and timely insight into the competitive dynamics of innovation in emerging technology. 451 Research's coverage is organized and delivered through 15 research channels that cover digital infrastructure, from edge to core.
- The desktop-only experience created a substandard reading experience and navigation on mobile.
The current horizontal navigation was being stretched to its limits by a growing product offering.
Weekly emails accounted for much of their traffic, but clients were bouncing after reading just one article due to lackluster cross-promotion.
Clients had difficulty understanding which articles contained raw data and which ones were purely qualitative. Some of this frustration was shared by the internal team.
Clients were searching for the same terms daily—"I want to see everything written about a competitor", for example—and found themselves repeatedly using the same searching and filtering. This was a time-consuming and inefficient process.
Working with Mr. UX, I completely overhauled the core subscriber experience as a responsive platform.
We introduced a completely new "dashboard" landing design that includes promoted reports, quick links to research products, and a chronologically-ordered (and customizable) report feed.
We defined a navigation schema that mirrored their structured product offering and differentiated qualitative and quantitative products. Channels, which are areas of interest than span across all products, can be explored in a second tier of the navigation.
Improved Search & Alerts
We vastly improved search, with a filter panel exposed on desktop.
More importantly, we added the ability to create alerts from any search, which show up as notifications upon login or arrive in the user's inbox according the preferences they set.
An updated report design with more emphasis on their industry-regarded analyst take section. A concise summary of companies mentioned in a report appears at the end.
We added the ability to "follow" an analyst when we realized that clients enjoyed the research of some analysts in particular. Tags and related reports at the bottom encourage further reading.
Icons and Patterns for Differentiation
In a world of content that is text-heavy and largely devoid of any photographic or even illustrative differentiation, we felt that the reports needed some visual cues to set them apart from one another. We introduced icons and branded patterns that helped differentiate between qualitative and quantitative reports and other types of content.